DIGITAL MARKETING

Digital marketing encompasses marketing efforts that leverage digital channels, such as websites, social media, search engines, email, and mobile apps, to connect with current and prospective customers. It involves strategies like search engine optimization (SEO), content marketing, social media marketing, pay-per-click advertising, and email marketing. Key objectives include increasing brand awareness, driving traffic, generating leads, and ultimately, achieving sales conversions. Digital marketing allows businesses to reach a global audience, measure campaign effectiveness in real-time, and adapt strategies based on data-driven insights.