Course description
Introduction
Digital marketing has become a crucial component of modern business strategy due to its ability to reach a global audience, offer measurable results, and adapt to the evolving digital landscape. Here’s why digital marketing is essential for the real world:
- Global Reach
- Targeted Marketing
- Measurable Results
- Cost-Effectiveness
- Engagement and Interaction
- Flexibility and Adaptability
- Brand Building
- Competitive Advantage
- Customer Insights
- Enhanced Customer Experience
- Digital marketing encompasses all marketing efforts that utilize digital channels, platforms, and technologies to reach and engage with consumers online.
- It has become a critical component of modern business strategy due to its effectiveness, measurability, and ability to target specific audiences.
- Here’s an overview of the key components and strategies within digital marketing:
- Choosing Stellaraa for digital marketing education means gaining access to expert instruction, comprehensive resources, practical experiences, and robust career support.
- Whether you're starting your career in digital marketing or looking to advance your skills, Stellaraa equips you with the knowledge and confidence to excel in this rapidly evolving field.
- With a focus on hands-on learning, industry relevance, and career readiness, Stellaraa is your pathway to mastering digital marketing and achieving success in the digital age.
- Overview of Digital Marketing
- Key Concepts and Terminology
- Digital vs. Traditional Marketing
- Current Trends and Future Directions
- Setting Goals and Objectives
- Market Research and Analysis
- Building a Digital Marketing Plan
- Identifying Target Audience and Segmentation
- Introduction to SEO
- On-Page SEO Techniques
- Off-Page SEO Techniques
- Technical SEO
- Keyword Research and Analysis
- SEO Tools and Analytics
- Content Creation and Curation
- Content Strategy and Planning
- Blogging and Article Writing
- Visual and Video Content
- Content Distribution Channels
- Measuring Content Performance
- Social Media Platforms Overview
- Building a Social Media Strategy
- Content Creation for Social Media
- Social Media Advertising
- Community Management and Engagement
- Social Media Analytics and Tools
- Introduction to PPC
- Google Ads and Search Network
- Display Network Advertising
- Social Media Ads (Facebook, Instagram, LinkedIn)
- Remarketing and Retargeting
- PPC Campaign Optimization
- Building an Email List
- Email Campaign Planning
- Email Design and Content
- Personalization and Segmentation
- Email Automation
- Email Marketing Metrics and Analytics
- Introduction to Web Analytics
- Google Analytics Setup and Configuration
- Tracking Website Traffic and User Behavior
- Analyzing Key Metrics and Reports
- Conversion Tracking and Goal Setting
- Using Data to Drive Marketing Decisions
- Introduction to CRO
- Optimizing Landing Pages
- A/B Testing and Multivariate Testing
- User Experience (UX) and Design Principles
- Analyzing User Behavior
- Tools and Techniques for CRO
- E-commerce Business Models
- Product Listings and Descriptions
- Optimizing Online Store Design
- E-commerce SEO and PPC
- Email and Retargeting Campaigns
- Analytics and Performance Tracking
- Overview of Digital Marketing Tools
- SEO Tools and Software
- Social Media Management Tools
- Email Marketing Platforms
- Analytics and Reporting Tools
- Emerging Technologies in Digital Marketing
- Current Trends in Digital Marketing
- The Impact of AI and Machine Learning
- Voice Search and Smart Devices
- Personalization and Customer Experience
- The Rise of Video Marketing
- Future Predictions in Digital Marketing
- Overview of Key Tools
- CRM and Marketing Automation Software
- SEO and Analytics Tools
- Content Management Systems (CMS)
- Social Media Management Tools
- Understanding Legal Compliance
- Data Protection and Privacy Laws (GDPR, CCPA, etc.)
- Ethical Considerations and Best Practices
- Real-World Digital Marketing Case Studies
- Developing and Presenting Marketing Plans
- Group Projects and Campaign Simulations
- Workshops and Hands-On Exercises
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Google Analytics
HubSpot
SEMrush
Mailchimp
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Hootsuite
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Social Media Marketing
Description:
Design a comprehensive social media strategy to grow a brand's presence and engagement.
Method:
Skills Covered: