Course description
Introduction
Digital marketing has become a crucial component of modern business strategy due to its ability to reach a global audience, offer measurable results, and adapt to the evolving digital landscape. Here’s why digital marketing is essential for the real world:
- Global Reach
- Targeted Marketing
- Measurable Results
- Cost-Effectiveness
- Engagement and Interaction
- Flexibility and Adaptability
- Brand Building
- Competitive Advantage
- Customer Insights
- Enhanced Customer Experience
- Digital marketing encompasses all marketing efforts that utilize digital channels, platforms, and technologies to reach and engage with consumers online.
- It has become a critical component of modern business strategy due to its effectiveness, measurability, and ability to target specific audiences.
- Here’s an overview of the key components and strategies within digital marketing:
- Choosing Stellaraa for digital marketing education means gaining access to expert instruction, comprehensive resources, practical experiences, and robust career support.
- Whether you're starting your career in digital marketing or looking to advance your skills, Stellaraa equips you with the knowledge and confidence to excel in this rapidly evolving field.
- With a focus on hands-on learning, industry relevance, and career readiness, Stellaraa is your pathway to mastering digital marketing and achieving success in the digital age.
- Digital Marketing Overview: Key concepts, terminology, and digital marketing's role in the modern business landscape.
- Comparing Digital and Traditional Marketing: Advantages, reach, and analytics in digital marketing.
- Trends and Future of Digital Marketing: New developments, including AI, video marketing, and voice search.
- Setting Goals and Objectives: Defining KPIs and measurable outcomes.
- Market Research and Analysis: Using data to understand competitors, trends, and audience needs.
- Building a Marketing Plan: Structuring and aligning digital efforts with business goals.
- SEO Basics: Introduction to SEO and its importance in visibility and rankings.
- On-Page and Off-Page SEO: Techniques for optimizing content, links, and authority.
- Technical SEO: Site speed, mobile-friendliness, and URL structures.
- Keyword Research and Tools: How to find and use effective keywords.
- Content Strategy and Planning: Aligning content goals with audience interests.
- Creating Engaging Content: Blogging, video creation, and infographics.
- Content Distribution and Performance: Choosing the right channels and measuring reach and engagement.
- Overview of Social Platforms: Facebook, Instagram, LinkedIn, and their unique audience profiles.
- Building a Social Media Strategy: Developing content and engagement plans.
- Social Media Analytics: Tracking performance and interpreting insights.
- Introduction to PPC: Basics of pay-per-click and budget management.
- Google Ads and Social Media Ads: Setting up campaigns on Google, Facebook, and Instagram.
- Retargeting and Optimization: Techniques for reaching past visitors and improving ad performance.
- Building an Email List: List-building techniques and best practices.
- Campaign Planning and Design: Creating effective, engaging emails and calls-to-action.
- Email Metrics: Tracking open rates, conversions, and optimizing for success.
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Google Analytics
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HubSpot
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SEMrush
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Mailchimp
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Hootsuite
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Social Media Content Calendar
Objective:
Create a social media content calendar for a week-long period, incorporating content ideas, target audience, and posting schedule.
Key Components:
Learning Outcome:
Students will learn how to organize and plan content to engage social media audiences effectively.